by Bernard Boutboul · ??? Jv et Ds · tapa blanda · ISBN 9782910952068
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«Le consommator» is Bernard Boutboul's business and economics essay, published by Editions JVDS in paperback (223 pages, in French).
The book starts from the new consumer profile and how their expectations have changed, to explain why companies must review their offering and their relationship with the customer. Based on the French case, Boutboul examines purchasing behaviours and proposes keys for organisations to respond to these demands.
Originally published in 1996. ISBN 978-2-910952-06-8. Categorised in Business and Economics and focused on consumer behaviour in France.
For marketing and business management professionals interested in changes in consumer behaviour.
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