by Eduardo Liria · Ediciones Folio Sa · tapa dura · ISBN 9788475836836
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«Las relaciones anunciante - agencia» is a marketing work by Eduardo Liria, published by Ediciones Folio in hardback (220 pages, in Spanish).
Analysis of the relationship between advertisers and advertising agencies: how to select an agency, how to work with it, and how to optimise collaboration to get the most out of campaigns. Written from the advertiser's perspective, it offers guidelines for improving communication between both parties.
Second revised and updated edition of a work published in 1994, within the field of marketing and business.
Recommended for marketing, advertising and communication professionals who work with agencies or wish to improve their campaigns.
