by Jordi A. Jauset, Gemma Gimeno, Miquel Peralta · Editorial UOC, S.L. · tapa blanda · ISBN 9788497887588
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This double volume brings together two essential works for understanding how television works. 'Las audiencias en la televisión' provides an essential guide on how audiences are measured, explaining key concepts and methodologies with practical examples. Meanwhile, 'El lenguaje de las noticias de televisión' analyzes the construction of news messages, covering writing, non-verbal language, and voice-over techniques. It is an indispensable tool for students and professionals looking to deepen their knowledge of audiovisual communication.
