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L'accueil international: Concepts et cas de management
3.8
Negocios y EconomíaISBN | 9782804165765
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Product details
Pages: 456 pages
Author: Wei Chen, Alan Clarke, Christine Petr
Publisher: De Boeck Supérieur
ISBN: 9782804165765
Format: tapa blanda
Language: fr
Release date: 25/11/2011
ISBN: 9782804165765
Synopsis of L'accueil international: Concepts et cas de management
Este libro aborda la gestión de la hospitalidad y el turismo en un contexto globalizado, analizando cómo las empresas deben adaptarse a la diversidad cultural tanto de sus clientes como de sus empleados. A través de conceptos estratégicos de management, marketing y recursos humanos, la obra ofrece una visión amplia sobre los desafíos operativos en sectores como la hostelería y la restauración. Escrito por expertos académicos y profesionales, el texto sirve como una guía esencial para estudiantes y profesionales del sector turístico que buscan comprender la evolución de las relaciones interculturales y la importancia de la pluralidad en la industria de la acogida internacional.
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About the author
Chen Wei
Chen Wei is a Chinese dissident and human rights activist. In December 2011, he was sentenced to nine years in prison for inciting subversion.
Born in 196925 titles published
View full profileBest-selling books in Negocios y Economía
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