by Wei Chen, Alan Clarke, Christine Petr · De Boeck Supérieur · tapa blanda · ISBN 9782804165765
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«L'accueil international: Concepts et cas de management» is a business management work by Wei Chen, Alan Clarke and Christine Petr, published in paperback.
Analyses the management of reception and tourism in a globalised context, where international mobility multiplies encounters between cultures, origins and social levels. Applies management, marketing and human resources concepts to hospitality and catering, and examines the relationships between organisations, clients and professionals.
Translated and adapted from the first English edition, with a foreword by Frédéric Dimanche and Brice Duthion. De Boeck Supérieur, 2011, 456 pages, in French, collection «Tourisme Compétences & Métiers».
Aimed at students and professionals in the tourism and hospitality sector who wish to deepen their understanding of intercultural reception management.
