by Seth Godin · Gestión 2000 · tapa blanda · ISBN 9788498750041
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In 'La vaca púrpura' (The Purple Cow), Seth Godin presents an innovative vision of marketing in an information-saturated world. The author argues that, in today's market, the key to standing out is not just being good, but being extraordinary, like a purple cow in a field of ordinary cows. This book offers a new perspective on how companies can transform their products and market strategies to capture consumer attention and achieve a lasting impact. Godin invites us to rethink our practices and adopt a mindset that drives differentiation and innovation.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
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