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La publicidad no es sólo para ricos
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Negocios y EconomíaISBN | 9788448139339
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Product details
Pages: 182 pages
Author: David Parra, Chema Herrera
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448139339
Format: tapa blanda
Language: es-ES
Release date: 1/1/2003
ISBN: 9788448139339
Synopsis of La publicidad no es sólo para ricos
Este libro explora las estrategias para que las empresas de todos los tamaños puedan acceder a la publicidad de manera efectiva. Los autores, David Parra y Chema Herrera, ofrecen claves para trabajar con agencias de publicidad, optimizar la inversión y obtener el máximo provecho de las campañas publicitarias. Se presenta la publicidad desde la perspectiva del cliente, proporcionando una guía práctica para la gestión de ventas y marketing.
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