by José Miguel Contreras, Manuel Palacio · Sintesis · tapa blanda · ISBN 9788477388586
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This book, written by José Miguel Contreras and Manuel Palacio, provides television professionals with the necessary tools to understand and adjust the content offer to the audience's demand. The goal is to attract and retain the audience, fostering their loyalty through strategic and well-planned programming. It focuses on how to know and meet the audience's needs to optimize television programming.
