by Georges Lavalette · FisicalBook · tapa dura · ISBN 9788423415069
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«La nueva dirección comercial» is the business management manual by Georges Lavalette, published by FisicalBook in hardback (415 pages, in Spanish).
The work proposes a method of commercial management: diagnosing the activity, ordering commercial facts, harmonising commercial demands with management, defining tactics by market, forecasting sales, setting prices and discounts, energising sales and internal staff, communicating with customers, and steering and controlling objectives.
Subtitled «Procedimientos, métodos e instrumentos», it was published in 1997 and is part of the Biblioteca Deusto collection.
Work aimed at executives, sales managers and business management students.
