by AA. VV. · Deusto · tapa blanda · ISBN 9788423422647
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«La iniciativa emprendedora» is the management book by AA. VV., published by Deusto in paperback (248 pages, in Spanish).
It approaches entrepreneurship from practice: how to prepare a business plan, deal with venture capital investors, and turn technological innovations into products with commercial appeal. It brings together articles by leading authors from Harvard Business Review, aimed at executives and professionals seeking to stay competitive.
It is number 1 in the Harvard Business Review collection. The book was published in Spain in November 2007.
Aimed at executives, professionals, and entrepreneurs: it provides concepts on business creation, strategy, and competitiveness.
