by José Saborit · Cátedra · tapa blanda · ISBN 9788437607832
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This book by José Saborit, published by Ediciones Cátedra, explores the advertising image on television. The book, part of the Signo e Imagen collection, offers an in-depth analysis of television and advertising, examining general aspects and specific cases such as cigarettes, toothpaste, perfumes, cars, and detergents. It includes a photographic appendix and presents twelve conclusions on the subject.
