by Joan Costa · Ediciones Paidós · tapa blanda · ISBN 9788449315312
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«La imagen de marca: Un fenómeno social» is Joan Costa's essay on brand and communication, published by Ediciones Paidós in paperback (200 pages).
Analyses the brand as a social phenomenon from design, sociology and communication. Studies the brand's communicative system and proposes a paradigm integrating naming, design and media, called inter media. Traces the history of the commercial brand from Antiquity to the new economy, with cases such as Pirelli Zero and Séphora Blanc.
Volume 2 of Paidós's Design collection, published in Barcelona on 15 February 2004. ISBN 9788449315312.
Recommended for professionals and students of design, advertising and communication interested in the theoretical construction of the brand.
