by Antonio Luis Iglesias López · ESIC Editorial · tapa blanda · ISBN 9788473566476
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This book addresses the fundamental challenges facing companies in the 21st century, marked by increasing competitiveness and globalization. Through a practical approach, the author analyzes how strategic planning and operational processes must be oriented towards customer satisfaction, integrating logistics and marketing as essential pillars to achieve excellence in the supply chain. The work explores key concepts such as the procurement and distribution cycle, highlighting the importance of collaboration between different areas of the company to offer products and services that exceed market expectations. It is an essential tool for students and professionals interested in optimizing commercial and logistics management in a highly demanding business environment.
