by Javier López Menacho · Los Libros de la Catarata · tapa blanda · ISBN 9788490976265
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«La farsa de las startups» is the critical essay by Javier López Menacho published by Los Libros de la Catarata in paperback, 160 pages, in Spanish.
The book starts from the success of the entrepreneurial myth and its promises of millionaire fortunes. It dismantles the self-interested narratives of the startup ecosystem and warns that only one in ten companies survives beyond three years. It also proposes a healthier form of entrepreneurship, centred on people and shared values.
The book belongs to the publisher's Colección Mayor series, number 708, in its first edition of 2019.
Aimed at readers interested in entrepreneurship and business innovation who want a critical view of the startup ecosystem.
