by Enric Barba Ibañez · Gestión 2000 · tapa blanda · ISBN 9788480880152
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«La excelencia en el proceso de desarrollo de nuevos productos» is the essay by Enric Barba Ibañez, in paperback (180 pp.), published by Gestión 2000.
The book proposes a method to improve new product development based on simultaneous engineering, which coordinates quality, technology, production, marketing and human resources from the early stages. It offers a practical innovation plan aimed at business management and market excellence.
Published in September 1993, written in Spanish and framed in the areas of technology and business management.
Work aimed at professionals and students in the business field interested in innovation and improving product processes.
