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La creatividad económica
by José Antonio Marina, Santiago Satrústegui · Editorial Ariel · tapa blanda · 196 pages
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Pages: 196 pagesAuthor: José Antonio Marina, Santiago SatrústeguiPublisher: Editorial ArielFormat: tapa blandaLanguage: es-ESRelease date: 4/6/2013ISBN: ISBN 9788434409385
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Synopsis of La creatividad económica
En 'La Creatividad Económica', José Antonio Marina y Santiago Satrústegui exploran la importancia de la creatividad en el ámbito económico. El libro argumenta que la economía, en su esencia, es una manifestación de la inteligencia humana enfrentada al desafío de satisfacer necesidades y deseos ilimitados con recursos limitados. Los autores proponen que para superar los retos económicos actuales, es fundamental fomentar y transformar la inteligencia creativa. Esta obra ofrece una guía para orientar, aprender y generar ideas innovadoras y rentables en el mundo de la economía.
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