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La comunicación en la era Trump
by Miquel Pellicer Alapont · Editorial UOC, S.L. · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Miquel Pellicer AlapontPublisher: Editorial UOC, S.L.Format: tapa blandaLanguage: es-ESRelease date: 30/11/2017ISBN: ISBN 9788491800231
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Synopsis of La comunicación en la era Trump
Este libro ofrece un análisis exhaustivo de las tendencias de la comunicación en un momento clave, con Donald Trump como principal protagonista desde sus inicios en el mundo de los negocios hasta su periodo en la Casa Blanca. Explica el choque frontal entre la maquinaria propagandística del presidente de los Estados Unidos y los medios de comunicación, en un momento de constante cambio y nuevas oportunidades a nivel global. Más allá de los lugares comunes y de los mitos sobre Trump, este libro pretende encontrar respuestas para los tiempos de la posverdad, las fake news y el periodismo en tiempo real.
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