by Julio César Herrero, Juan Luis Fuente Lafuente · Protocolo · tapa blanda · ISBN 9788495789082
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«La comunicación en el protocolo» is the practical guide by Julio César Herrero and Juan Luis Fuente Lafuente, published by Ediciones Protocolo in paperback.
Practical guide on the relationship between protocol and the media. It explains how the person in charge of event organisation should collaborate with journalists, photographers and technicians to achieve coverage in press, radio and television, and reviews the journalistic criteria for news selection and protocol language.
Volume 5 of the Área de Formación collection from Ediciones Protocolo; first edition in 2004; 216-page paperback in Spanish.
Aimed at protocol and event organisation managers, as well as professionals in press offices and institutional communication.
