
by Luis Castellanos · Ediciones Paidós · tapa blanda · ISBN 9788449344510
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In this updated and revised 10th-anniversary edition, Luis Castellanos, an expert in neuroscience, explores the profound impact our words have on our brains and our lives. Through pioneering research, the author demonstrates how positive language not only shapes our perception of the world but is also a fundamental tool for managing our emotions, improving our health, and optimizing our decisions. The book offers a scientific perspective on creativity and personal development, proposing a practical three-phase plan to train the intelligent use of language. By learning to care for our words, we discover how they can, in turn, care for us, allowing us to improve our personal relationships and achieve greater well-being.

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