by Richard J. Schonberger · tapa blanda · ISBN 9788434218420
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«La cadena cliente-proveedor en la empresa» is the business management essay by Richard J. Schonberger, published by Parramón in paperback, in Spanish.
The book analyses how the customer-supplier chain is articulated in the company and proposes a common strategy aimed at achieving a quality final product. It argues that collaboration and effective communication between customers and suppliers allow aligning objectives, optimising production and obtaining competitive advantages in the market.
Subtitled «La estrategia común hacia el producto», it was published in 1993 within the Gestión y Empresa collection. ISBN 9788434218420.
Aimed at professionals and students interested in business management and process optimisation.
