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La Actividad Publicitaria en Internet
by Montserrat Lavilla Raso · RA-MA S.A. Editorial y Publicaciones · tapa blanda · 168 pages
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Pages: 168 pagesAuthor: Montserrat Lavilla RasoPublisher: RA-MA S.A. Editorial y PublicacionesFormat: tapa blandaLanguage: es-ESRelease date: 21/4/1999ISBN: ISBN 9788478973521
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Synopsis of La Actividad Publicitaria en Internet
Este libro explora la aplicación de Internet en la política de marketing mix, observando su configuración como soporte publicitario del futuro. Se presentan los nuevos formatos de publicidad en la red, su creatividad, tarifas y efectividad, así como sus posibilidades. El libro está escrito en español y es una guía para entender la publicidad en el entorno digital.
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