by José Nicolás Jany Castro, Roberto Rosero Hinestroza · McGraw-Hill · tapa blanda · ISBN 9789586002295
Hamelyn quality guarantee · checked and verified, or your money back
«Investigación integral de mercados: un enfoque operativo» is the manual by José Nicolás Jany Castro and Roberto Rosero Hinestroza (McGraw-Hill, paperback).
It clearly explains the tasks involved in market research, approached from both quantitative and qualitative perspectives. Its operational approach allows readers to understand the researcher's work, and the book serves as a practical guide for students and professionals in the field who want to apply these concepts.
Work published in 1994; the Spanish edition has 265 pages and its identification code is ISBN 9789586002295.
Useful for business students and market researchers who need a practical and straightforward guide.
Tapa dura
