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Investigación integral de mercados: Un enfoque operativo
by José Nicolás Jany Castro, Roberto Rosero Hinestroza · McGraw-Hill · tapa blanda · 265 pages
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Pages: 265 pagesAuthor: José Nicolás Jany Castro, Roberto Rosero HinestrozaPublisher: McGraw-HillFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1994ISBN: ISBN 9789586002295
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Synopsis of Investigación integral de mercados: Un enfoque operativo
Este libro explica de manera sencilla las actividades relacionadas con la investigación de mercados, tanto desde una perspectiva cuantitativa como cualitativa. Es una guía práctica para investigadores de mercados y estudiantes interesados en el tema, que ofrece un enfoque operativo y fácil de entender.
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