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Investigación de mercados estratégica
Investigación de mercados estratégica
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Investigación de mercados estratégica

by José María Ferré Trenzano · Gestión 2000 · tapa blanda · 180 pages

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Pages: 180 pagesAuthor: José María Ferré TrenzanoPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/2/2000ISBN: ISBN 9788480882163

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Synopsis of Investigación de mercados estratégica

Este libro, escrito por José María Ferré Trenzano, está dirigido a profesionales de la empresa que toman decisiones estratégicas y operativas en el área comercial. Se centra en el análisis de la toma de decisiones comerciales y describe 22 técnicas de investigación, proporcionando modelos de información para cada una. Publicado por Gestión 2000, el libro ofrece una guía práctica para directivos, directores de marketing y gerentes comerciales de cualquier tamaño y sector.



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Jose Maria Ferre Trenzano

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