by Salvador Miquel, Enrique Bigné, Jean-Pierre Lévy, Antonio Carlos Cuenca, Ma José Miquel · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448107383
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This book focuses on the contents of Commercial Research, offering a detailed description of the key theoretical aspects. It includes practical examples to illustrate and apply the concepts presented. Ideal for marketing students and professionals, this work guides the reader from the basic fundamentals to the design and implementation of commercial research, culminating in the writing of reports.
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