by VVAA · FisicalBook · tapa blanda · ISBN 9788493116026
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Investigación de mercado sobre las personas mayores en España» is the collective study by VVAA, published by FisicalBook in paperback (199 pages).
The book analyses the market of older people in Spain from a dual perspective: it provides quantitative data and qualitative aspects of a heterogeneous and changing sector. It examines their relationship with the media and advertising, as well as the economic implications of ageing, with data from CIS surveys.
Originally published in 2001, the title falls within the Business and Economics category.
Recommended for marketing, advertising and market research professionals working with the older population segment in Spain.
