Introduction au hip-hop management

Synopsis of Introduction au hip-hop management

«Introduction au hip-hop management» is Jean-Philippe Denis's management essay, published by EMS Editions in paperback (236 pages, in French).

A study of the hip-hop industry as a model of management and business strategy. It analyses how its players develop organisations based on calculation, mimicry and exemplarity, where the collective and belonging determine survival. It sets out lessons on risk investment, personal branding and conquering the global market.

The work includes a foreword by Olivier Cachin and belongs to the Gestion en liberté collection; it was published in 2014.

Aimed at management professionals, business students and readers interested in the music industry and hip-hop culture.