by John Fiske · Edições Asa · tapa dura · ISBN 9789724111339
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«Introdução ao Estudo da Comunicação» is the introductory textbook by John Fiske, published by Edições Asa in hardback (268 pages, in Portuguese).
A classic work presenting the main schools of communication studies and the theories that underpin them. Aimed at beginners in the field, it sets out different methods for analysing concrete messages, such as press photographs or television programmes, and shows how to uncover the cultural meanings they conceal.
Published on 1 April 1998, weighing 300 g; ISBN-10: 9724111334, ISBN-13: 978-9724111339.
For students starting out in communication and for readers interested in the communicative phenomenon and its analysis.
John Fiske was an American philosopher and historian. He was heavily influenced by Herbert Spencer and applied Spencer's concepts of evolution to his own writings on linguistics, philosophy, religion, and history.
