by Eduardo Parra · Eresma. · tapa blanda · ISBN 9788485783052
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«Inglés de publicidad y marketing» is Eduardo Parra's guide, published by Eresma in 1986 in paperback (146 pages, in Spanish).
It compiles around 2,500 English terms related to advertising and marketing, with their Spanish translations. The vocabulary covers areas such as sales, merchandising, research, and graphic arts; it also closes with a compendium of professional and everyday Spanish words with their English equivalents.
A reference work for students and professionals in advertising, marketing, and commerce who want to handle the sector's English terminology.
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