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Influencer-Marketing. Die Brücke zwischen sozialen Medien und Konsumverhalten
by Anonymous · Grin Verlag · tapa blanda · 40 pages
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Pages: 40 pagesAuthor: AnonymousPublisher: Grin VerlagFormat: tapa blandaLanguage: deRelease date: 15/5/2025ISBN: ISBN 9783389130940
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Synopsis of Influencer-Marketing. Die Brücke zwischen sozialen Medien und Konsumverhalten
Este libro es un estudio sobre el impacto del marketing de influencers en el comportamiento del consumidor en el ámbito online. Se centra en el análisis cuantitativo para comprender la dinámica entre influencers, marcas y consumidores. A través de datos empíricos y análisis estadísticos, se busca analizar la influencia de las colaboraciones de influencers en las decisiones de compra y la percepción de la marca. Se explican los conceptos básicos del marketing de influencers y su importancia en la era digital, y se presenta el enfoque metodológico utilizado para investigar las hipótesis y recopilar datos relevantes.
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