Influencer-Marketing. Die Brücke zwischen sozialen Medien und Konsumverhalten

Synopsis of Influencer-Marketing. Die Brücke zwischen sozialen Medien und Konsumverhalten

«Influencer-Marketing. Die Brücke zwischen sozialen Medien und Konsumverhalten» is a study by Anonymous (Grin Verlag, paperback, 40 pages, in German).

The study analyses influencer marketing and its link to online purchasing behaviour. Using quantitative methodology, it examines the relationship between influencers, brands and consumers and uses empirical data to measure its impact on purchasing decisions and brand perception.

Academic study (Studienarbeit) from 2024 in the field of BWL, specialisation Offline-Marketing und Online-Marketing, graded 1.7 in the subject Forschungsmethodik. Published on 15 May 2025.

For readers interested in digital marketing and consumer behaviour, with an academic approach based on empirical data.