by Justo Villafañe · Edições Sílabo · tapa blanda · ISBN 9789726181927
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This book explores the strategic management of corporate image from a perspective that combines functional and formal policies. The author presents a method to optimize business management, highlighting how a 'Positive Image' is a crucial asset for competitiveness in the market. Methodologies are included to audit a company's image, evaluate its corporate culture, create its visual identity, and organize its communication, all with the aim of promoting business competitiveness.
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