by David Abodaher · Goldmann Wilhelm GmbH · tapa blanda · ISBN 9783442084432
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«Iacocca» is the biography of Lee Iacocca written by David Abodaher, published in paperback by Goldmann in 1985 (286 pages, in German).
The work follows Lee Iacocca from his rise at Ford, where he championed the Mustang, to his time at Chrysler, a company he managed to turn around. Abodaher, who worked for Chrysler's advertising agency, adds interviews with Iacocca's family members and a profile of Henry Ford.
The original work was published in 1982. This German edition carries the subtitle «Amerikas legendärer Spitzenmanager».
For readers interested in business leadership, management, and the history of the American automotive industry.
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