by Pablo Fernández Hontoria · Netbiblo · tapa blanda · ISBN 9788497454353
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«Homo seductor» is the organisational psychology essay by Pablo Fernández Hontoria, published by Netbiblo in paperback (84 pages, in Spanish).
A business management work that approaches the direction of contemporary organisations from a psychological perspective. The author reflects on human behaviour and uses seduction as a metaphor for influence and leadership, with applications to marketing and managerial management.
Published in 2009, it is part of the Business Pocket collection, under the imprints of Netbiblo and CincoDías.
For executives, marketing professionals and readers interested in the management of people and organisations.
