Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions

Synopsis of Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions

«Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions» is Sheena's paperback (116 pages).

The book proposes a methodology for collecting, filtering, and analysing tweets to detect how the public reacts to disruptions. From this data, businesses can interpret user perception, recognise response patterns, and adjust their commercial and communication strategies in the face of crises or environmental changes.

Published by tredition in July 2024; English edition.

For marketing professionals, data analysts, and readers interested in using Twitter to understand public reaction to disruptions.