by Graham Friend · Tapa dura · ISBN 9781846681226
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«Guide to Business Planning» is the business planning guide by Graham Friend and Stefan Zehle, published by The Economist in hardback and in English.
Explains how to prepare and use a convincing business plan: analyse market, customers, competitors and environment; choose strategic options; develop financial forecasts; identify funding needs and mitigate risks. Includes analysis tools, a business model and a template for writing the plan.
Second edition, revised and updated. Includes index and bibliographic references.
For entrepreneurs, managers and executives who need to prepare a solid plan to obtain funding or internal approval.
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