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Guide pratique de l'export du vin
4.2
Negocios y EconomíaISBN | 9782100705474
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Product details
Pages: 215 pages
Author: Evelyne Resnick, James de Roany
Publisher: Dunod
ISBN: 9782100705474
Format: tapa blanda
Language: fr
Release date: 5/2/2014
ISBN: 9782100705474
Synopsis of Guide pratique de l'export du vin
Esta guía práctica responde a todas tus preguntas, permitiéndote comprender las razones y los objetivos de la exportación, realizar tu diagnóstico de exportación, construir tu estrategia de exportación, gestionar la logística y evaluar los mercados maduros, emergentes y prometedores. Está destinada a productores, cooperativas vinícolas, comerciantes y todos los operadores del mundo vitivinícola, así como a estudiantes de comercialización de vino a nivel internacional. Esta segunda edición, completamente actualizada, detalla, entre otros, los casos de los Tigres de Asia (Vietnam, Laos, Tailandia) y África.
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