by Elwood N. Chapman · TRILLAS,S.A. · tapa dura · ISBN 9789682433351
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«Grupos de Ventas. Capacitación para vendedores» is the sales training manual by Elwood N. Chapman, published by Trillas in hardback (64 pages).
The effective professional salesperson rarely stays unemployed and usually earns above average. With practical cases, it teaches examining attitude toward sales and self-confidence, and reviews strategies such as sales psychology, telephone selling, and dealing with difficult customers.
It belongs to the Trillas Didactic Management Manuals collection. First edition: 1991.
For those starting in sales and for experienced salespeople who want to review the basic principles.
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