by PBC International · Pbc Intl · tapa blanda · ISBN 9780866361071
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«Great Packaging Graphics» is the graphic design book on packaging by PBC International, published by Pbc Intl in paperback (160 pages, in English).
Reference work on graphic design applied to packaging: it analyses how the package influences the purchase decision and brings together examples from different sectors and countries. Includes cases of creative and effective design and practical recommendations for differentiating products in the market.
Part of the Great Graphics series.
Aimed at graphic designers, packaging professionals and companies that want to differentiate their products at the point of sale.
