by WILEY INDIA · Feras Alhlou, Shiraz Asif, Eric Fettman · tapa dura · ISBN 9788126564804
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«Google Analytics Breakthrough: From Zero to Business Impact» is the practical web analytics guide by Feras Alhlou, Shiraz Asif and Eric Fettman, in hardback.
Reference manual that starts with the fundamentals of Google Analytics and moves towards its business application. It explains how to obtain and read audience data, measure visitor behaviour and turn that information into strategic decisions, with examples and cases applied to the performance of a website or business.
First edition published by Wiley India in 2016; text in English.
Aimed at marketing professionals, analysts and website managers who want to make data-driven decisions.
