by Moky Makura · MME media · tapa blanda · ISBN 9780620527781
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«Going Global» is Moky Makura's compilation of business cases, published by MME Media in paperback (385 pages, in English).
It compiles cases of major South African companies that have managed to compete beyond their home market and analyses the strategies that have allowed them to grow internationally: from the expansion of well-known brands to managing internationalisation in a complex economic environment, with practical lessons for other organisations.
Subtitled «Insights from South Africa's Top Companies», it was compiled by Moky Makura in association with the Gordon Institute of Business Science and published in 2012.
Aimed at management and strategy professionals, as well as readers interested in the African economy.
