by John M. Lavine, Daniel B. Wackman · Rialp · tapa blanda · ISBN 9788432129346
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«Gestión de empresas informativas» is the management manual by John M. Lavine and Daniel B. Wackman, published by Rialp in paperback (448 pages).
Analysis of the structure and functioning of communication companies: press, radio, television, news and advertising agencies. It addresses planning, organisation, budgetary policy and management, with cases and examples, and the role of people, economic resources, services, time and technology.
Belongs to the Ciencias de la Información collection. First edition published in May 1992.
Aimed at students of information sciences, media professionals and managers of news companies.
