by Anthony Taylor, Keith Steward · Thomson Learning · tapa blanda · ISBN 9780304316724
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«Financial Handbook for Sales and Marketing Managers» is the finance manual for sales and marketing by Anthony Taylor and Keith Steward, in paperback.
The manual brings together the basic financial knowledge needed by sales and marketing professionals, explaining how to use this information in decision-making. Its aim is for these areas to incorporate the financial perspective to optimise commercial strategies and improve business performance.
The work was published by Thomson Learning in 1990, in English, and consists of 262 pages. Its subjects include management accounting, finance and commercial administration.
It is aimed at managers and sales and marketing professionals who need to handle the financial aspects of their activity with ease.
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