by Raquel Davó Añón, Miguel Ángel Díaz Escoto · Kolima · tapa blanda · ISBN 9788494235870
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book explores the application of emotional intelligence in the field of sales. The authors, Raquel Davó Añón and Miguel Ángel Díaz Escoto, present a complementary model to traditional sales techniques, inviting salespeople to observe and analyze the process from a different perspective. It focuses on how sensations influence customers' purchasing decisions, offering new possibilities and opportunities to improve commercial performance.
