by Shel Leanne · Lua de Papel · tapa blanda · ISBN 9789892304809
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«Falar Como Obama» is the essay on political oratory by Shel Leanne, published by Lua de Papel in paperback (208 pages, in Portuguese).
It analyses Obama's twenty-minute speech at the 2004 Democratic convention, when he was an almost unknown senator, which turned him into a political star. Shel Leanne breaks down the techniques of intonation, rhythm and gestures used, the same ones that accompanied the slogan 'Yes We Can' on his path to the presidency of the United States.
Brazilian Portuguese edition, published on 1 April 2009. Cover subtitle: «Poder em palavras: o estilo de comunicação que levou Barack Obama a presidente».
Work aimed at readers interested in oratory, political communication and personal development.
