by Paco Ortiz, Miguel Ángel Robles · FisicalBook · tapa blanda · ISBN 9788416179756
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«Exitocina: La hormona del emprendimiento» is the entrepreneurship essay by Paco Ortiz and Miguel Ángel Robles, published by FisicalBook in paperback.
It questions the clichés of business success and proposes a formula based on passion, confidence and originality, as opposed to the recipe of training, norms and effort. With personal anecdotes, it argues that entrepreneurship is linked to pleasure, friendship, collaboration and emotions; the title derives from oxytocin, the love hormone.
Published in 2020, text in Spanish, 164 pages. Includes a prologue by Alain Uceda and drawings by Paco Pérez Valencia.
For entrepreneurs and business readers seeking a view of business success away from traditional clichés.
