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Executive's Guide to E-Business
3.9
Negocios y EconomíaISBN | 9780471376392
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Product details
Pages: 352 pages
Author: Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers LLP
Publisher: John Wiley & Sons Inc
ISBN: 9780471376392
Format: tapa dura
Language: en
Release date: 24/5/2000
ISBN: 9780471376392
Synopsis of Executive's Guide to E-Business
Esta guía ofrece estrategias de comercio electrónico adaptadas para diversas industrias, incluyendo productos de consumo, entretenimiento, comunicaciones, servicios financieros, sector público, petróleo y servicios públicos. Presenta un modelo para preparar a los ejecutivos y gerentes ante los desafíos del cambio disruptivo, fomentando la comunicación y el entendimiento en sus organizaciones, y logrando una ventaja competitiva sostenible. Se revelan tácticas y estrategias de e-business B2B utilizadas por empresas exitosas a nivel mundial para impulsar el rendimiento y mejorar la cuota de mercado.
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