by Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers LLP · John Wiley & Sons Inc · tapa dura · ISBN 9780471376392
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«Executive's Guide to E-Business» is PricewaterhouseCoopers' guide to e-commerce strategies, published by John Wiley & Sons Inc in hardback.
The work explains how e-commerce transforms the business landscape and offers a model for directors and executives to manage disruptive change. It includes B2B strategies from global companies, applicable to sectors such as consumer goods, entertainment, finance, oil, or utilities, to improve market share.
352 pages. First edition published on 24 May 2000, with subtitle «From Tactics to Strategy».
For directors and executives seeking B2B e-commerce strategies and digital change management in their organizations.
