by Mark Morgan · Tapa dura · ISBN 9781591399568
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«Executing Your Strategy» is the business strategy book by Mark Morgan, Raymond E. Levitt and William A. Malek, in hardback (in English).
It proposes the INVEST acronym for executing strategy: ideation, nature, vision, engagement, synthesis and transition. It explains how to align culture and structure, choose the right projects, monitor their execution and integrate results into operations. It includes examples and practical advice.
The work has 290 pages and was published by Harvard Business School Press. The ISBN-13 is 9781591399568.
Executives, middle managers and project leaders seeking to improve strategic execution in their organizations.
