by Daniel T. Seymour · Cetop · tapa blanda · ISBN 9789726412014
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«Estudos de Mercado: Métodos Qualitativos para os Profissionais de Marketing» is the marketing manual by Daniel T. Seymour, published by Cetop.
The book focuses on market research from a qualitative approach and is aimed at marketing professionals. It presents qualitative methods as a marketing research tool to obtain information about the market and guide commercial work, with a practical perspective applied to market analysis.
It has 224 pages, is written in Portuguese, and is part of the Vendas e Negócios collection from Edições Cetop. It was published in April 1993.
It is intended for marketing and commercial research professionals interested in qualitative market research methods.
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