by Benito Rodríguez Bouza · Marcombo · tapa blanda · ISBN 9788426737632
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Estrategia 360» is the business strategy essay by Benito Rodríguez Bouza, published by Marcombo in paperback (260 pages, in Spanish).
It investigates why some companies thrive and others fail, with strategy as the decisive factor. It covers types of strategy, ten essential elements, execution gaps, and three keys to growth: adaptation, anticipation, and renunciation. It adds company and environment diagnostics, with models such as Porter and PESTEL, and cases of success and failure.
The book's subtitle is «Qué diferencia a las empresas que triunfan de las que quiebran». First edition published on 23 February 2024.
Aimed at entrepreneurs, managers, and professionals seeking to ground their business strategy.
