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Entrepreneurial Journalism: How to Build What's Next for News
by Mark E. Briggs · CQ Press College · tapa blanda · 354 pages
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Pages: 354 pagesAuthor: Mark E. BriggsPublisher: CQ Press CollegeFormat: tapa blandaLanguage: enRelease date: 12/10/2011ISBN: ISBN 9781608714209
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Synopsis of Entrepreneurial Journalism: How to Build What's Next for News
Este libro explora cómo los periodistas pueden construir negocios de noticias innovadores y sostenibles desde cero. A través de ocho etapas claras y concisas, se analizan los secretos de las startups de noticias exitosas, incluyendo cómo generan ingresos. Cada capítulo comienza con la experiencia de un emprendedor real, mostrando cómo periodistas astutos y oportunistas encontraron el camino hacia el éxito. Mark Briggs ayuda a evaluar el mercado, aprovechar la tecnología, convertir una idea en un producto o servicio, explorar fuentes de ingresos, estimar costos y lanzar el negocio.
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