by Miriam Aguado Hernández, Alfonso Jiménez Fernández · ALMUB|#ALMUZARA · tapa blanda · ISBN 9788417229511
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«Empresas que dejan huella» is the employer branding guide by Miriam Aguado and Alfonso Jiménez, published by Almuzara in paperback (336 pages, in Spanish).
It argues that people are the main competitive advantage and that the best professionals must be attracted to each position. It defines employer branding as the management of an attractive brand in the labour market and among employees, and includes strategies to position the company's reputation as an employer with a marketing approach.
First edition published on 5 January 2018. It is part of the «Economía y Empresa» collection by Almuzara.
For HR professionals, managers and people management consultants who want to strengthen their brand as an employer.
