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Hamelyn

E-marketing et e-commerce

Negocios y EconomíaISBN | 9782711764310
E-marketing et e-commerce
E-marketing et e-commerce
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Product details

Pages: 343 pages
Author: Pascal Lannoo, Corinne Ankri
Publisher: Vuibert
ISBN: 9782711764310
Format: tapa blanda
Language: fr
Release date: 1/12/2009

ISBN: 9782711764310


Synopsis of E-marketing et e-commerce

Este libro es una guía completa sobre e-marketing y e-commerce, ideal para empresas que buscan establecer o mejorar su presencia en línea. Cubre temas esenciales como la creación de sitios web orientados al cliente, la implementación de estrategias de marketing directo en línea, la optimización de la adquisición de clientes y la fidelización. La tercera edición de este libro de referencia ofrece valiosos consejos de expertos, estudios de casos prácticos y herramientas para abordar temas clave como la Web 2.0, el SEO, el e-CRM y el marketing móvil.



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